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 Theresa Burr, 35, of Las Cruces, works her abdominal muscles Friday on the new equipment at Anytime Fitness, 115 Roadrunner Parkway, Suite 4. Burr is currently a client of the gym, but is training to become a certified personal trainer for the facility.
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 This is the 19th in a continuing series profiling area fitness series and programs.

 LAS CRUCES Are you in the mood to pump some iron after your 2 a.m. shift? Maybe you wish you could hit the treadmill after that holiday meal, but your gym is closed.

 Now Las Crucens can work out 24/7 any day of the year, including holidays, if they are members of the new Anytime Fitness center.

 "I love it here. Now I can come work out anytime. I also like the air conditioning. I just moved here from Florida so I'm more used to that than swamp coolers," said Theresa Burr of Las Cruces.

 Those who dropped into the center said they were attracted by the bright new space, modern equipment and "anytime" access.

 Manager and owner Lane Correa just opened Anytime Fitness, after doing some extensive research on the Las Cruces area.

 "I paid a lot of attention to the details. I wanted to offer a place that was clean and had the best equipment," he said, showing off a group of lockers surfaced with a marble patina, and leading a tour of restrooms, showers and changing areas.

 "I have family here, and I knew this was a good area for what I wanted to do. I wanted a place with a nice atmosphere and state-of-the-art machines. People say they

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 like that, and the fact that it's not too crowded. I plan to set a limit on the number of members," he said.

 He reports that he has already signed up more than 170 members, who range in age from a few 16-year-olds (the minimum age with parental permission), to 20-somethings and seniors up to age 70.

 "We're getting a lot of professional people, physicians, medical people and we just got six or seven Border Patrol people who like to come here after late shifts," he said.

 The center seems to appeal to Baby Boomers who live in the East Mesa area, he said, adding that many new members have told them their homes are within walking distance.

 But the national franchise also offers perks for those who travel a lot, with membership privileges in more than 500 centers throughout the United States.

 The nearly 5,000-square-foot center has two large workout rooms. Circuit training machines stand ready, along with state-of-the art free weights and a cardio theater with treadmills, elliptical, steppers and both upright and recumbent bikes, all facing a bank of six televisions. Machines also have connections for headsets for those who want to listen to music or other programming

 The center even has a lovable mascot, young Labrador-German Shepherd mix, Carley. After Correa asks visitor if they are comfortable with dogs, Carley is ready with a friendly greeting before retreating to the center office.

 Correa, who holds a bachelor's degree in English from the University of Las Vegas and is working on a master's degree in education from New Mexico State University, is also a certified fitness trainer. Eventually, four to five certified fitness trainers may be associated with the center on a contract basis, he said.,

 In the meantime, he will offer orientations for new members to show them how to get the most out of the user-friendly equipment.

 "Each machine has information posted that shows what area it works, how it works, and step-by-step instructions," he said.

 Each new member gets a key card devise that offers 24-hour access to the facilities. The center is also monitored by security cameras around the clock, he said.

 Membership fees range from $30 to $50 per month, plus a one time $60 key card fee, with special rates available for families, seniors and corporations. Monthly and longer term contracts are offered.

 For information, drop into the center during regular office hours, from 7 a.m. to 3 p.m. Monday through Friday and 8 a.m. to noon Saturday, phone 521-1001, e-mail las cruces@anytimefitness.com  (Related)   or visit online at www.anytimefitness.com

 S. Derrickson Moore can be reached at dmoore@lcsun-news.com  (Related) 

 If you go

 What:  Anytime Fitness

 Where:  115 Roadrunner Parkway, Suite 4

 When:  Always open to key card members, office hours 7 to 3 p.m. Monday through Friday, 8 to noon Saturday

 Number of staff members:  Manager Lane Correa plus contract trainers

 Number of members:  170

 How much:  $30 to $40 per month plus one-time $60 key card fee

 Facilities:  Cardio theater, circuit training machines, free weights, showers, lockers, chaining rooms, tanning area, vending machine with juices

 Classes:  No

 Info:  521-1001, www.anytimefitness.com, e-mail lascruces@anytimefitness.com  (Related)